Case study · Web Development

Moved a slow, developer-dependent website to a headless CMS on Next.js, fixing Core Web Vitals and giving marketing full control of content.

Client
A Series A B2B SaaS company
Industry
B2B SaaS
Region
Europe
Duration
10 weeks
Team
2 engineers, 1 designer

Every page change needed a developer, the site failed Core Web Vitals on mobile, and organic sign-ups had flattened for a year.

0.9s

largest contentful paint on mobile, down from 4.1s

+48%

organic sign-ups after six months

Same day

page launches by marketing, without developers

Step 001

Audit

Technical SEO and performance audit, content inventory and redirect map for 400+ URLs.

Step 002

Design system

Reusable page sections in Figma and code so marketing can build pages without help.

Step 003

Build

Next.js with Sanity, server rendering, image optimisation and structured data.

Step 004

Migrate

Zero-downtime switch with every redirect tested and rankings monitored for eight weeks.

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